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The Negative Keyword Match Type Cheat Sheet

When to use Exact, Phrase, or Broad match for negative keywords.

With real examples across 6 industries.

Copy, paste, and stop wasting budget.

Exact [keyword]

Phrase "keyword"

Broad keyword

When to use each match type, with a decision flowchart
5 real examples per match type across Plumber, Dentist, Lawyer, E-commerce, and SaaS
Industry starter negatives for 6 verticals, ready to copy and paste
The conflict check rule that prevents broad negatives from killing your best campaigns
Why one phrase negative does the work of 30+ exact match negatives

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